We developed the creative approach, and overall tone for the multi-year Community Champions brand campaign for Team USA and Comcast NBCUniversal. Now in its third year, the series blends Comcast’s community focused stories and personalities of Team USA athletes across a four-part collection of commercial and digital assets.
Our team led the creative direction, production, and post, building a flexible campaign world that could live across broadcast, digital, and social while keeping the storytelling grounded in the energy and personality of Team USA athletes.
What We Delivered:
Creative Direction & Campaign Development
Multi-Platform Commercial & Social Content Production
Integrated Brand Execution for Comcast & Team USA
Editorial Strategy & Storytelling
TEAM USA x COMCAST
MAKING TEAM USA
We developed Making Team USA, presented by Comcast NBCUniversal, ahead of the Winter Games in Milan Cortina. Hosted by Apolo Ohno, the weekly video podcast was produced out of our studio just outside Boston. Our team designed and built the set, developed the format, and handled weekly production and post, creating a branded series built to move seamlessly across broadcast, digital, and social.
MILANO CORTINA
EDITORIAL + STRATEGY
Fresh supported Team USA’s social media coverage as ‘Editorial Leads’ throughout the full Olympic and Paralympic Winter Games window, from the opening days of Milano Cortina 2026 through the close of the Paralympic Games. Across several weeks of live competition, our team helped turn the constant momentum of the Games into timely, thoughtful, platform-ready content across Team USA’s digital channels.
