PELOTON x F1 LAS VEGAS GRAND PRIX
In partnership with Peloton, we developed and produced the Peloton On The Road special event, leading every aspect of the project from creative concepting through final delivery. Our team developed the creative direction, built the overall show format, designed specialty feature elements, and led full scale production across a five days.
The goal was to create programming that felt bigger than a workout. Cinematic, fast paced, and built specifically for the Peloton audience while still staying true to the partnership with F1 voice. From creative development and set design to execution on set, we handled the entire production ecosystem and helped shape this production from the ground up.
What We Delivered:
Creative Direction & Campaign Development
Multi-Platform Commercial & Social Content Production
Integrated Brand Execution for Comcast & Team USA
Editorial Strategy & Storytelling
Live event
Produced and developed all in-class enhancements and custom segments designed to deepen engagement across the Peloton platform and social. By leaning into trainer personalities and capturing access throughout the week, we helped build a connected content ecosystem that extended far beyond the live classes themselves.
CAMPAIGNS, CONTENT & SOCIAL
Beyond large scale productions, we’ve continued to work with Peloton across platform campaigns, launch moments, trainer led content, and social first creative. From the Spotify integration launch and Peloton x Lululemon announcement to ongoing trainer content and platform storytelling, our team has partnered across a wide range of productions built for broadcast, digital, and social.
Working closely with internal teams, we’ve helped develop concepts, shape creative, produce shoots, and deliver fast moving content designed to live across the entire Peloton ecosystem. Whether it’s a major brand moment or day to day platform content, the focus has always stayed the same.
