SI SWIM WEEK SOCIAL CLUB
FRESH PROVIDED:
Social Promotional Strategy
Copywriting + Caption Development
Social Calendar + Asset Organization
Editorial & Post Production
Custom Graphic Package
Social Content Strategy
We developed a promotional content approach designed to turn event details into scroll-stopping social assets. Each concept was built with a specific purpose, whether that was introducing the event, creating FOMO, spotlighting talent, communicating ticket value, or driving immediate action.
Project Management + Rollout Support
To keep the fast-moving campaign organized, we built and maintained a social calendar and asset tracker, giving the SI team clear visibility into each post, caption, asset status, delivery timeline, and publishing priority.
Fresh Features partnered with Sports Illustrated Swimsuit to support the social promotional rollout for SI Swimsuit Social Club, a premium Swim Week experience featuring live programming, talent appearances, creator moments, and exclusive member access.
Working under a tight timeline, our team transformed SI’s existing content library into a suite of fast-turn promotional assets for Instagram, TikTok, and other social platforms. We developed the creative strategy, wrote copy, edited vertical video content, created still graphics, and built a social calendar to keep every post, caption, and asset organized.
Our role was to help SI move quickly without compromising quality. By creating a streamlined workflow, modular creative system, and clear asset tracker, we delivered polished promotional content efficiently and cost-effectively.
Fresh Features supported the campaign across social strategy, video editing, still graphics, copywriting, project management, and asset organization, helping SI communicate the value of the event while driving urgency around limited tickets and key sales moments.
