GOOGLE x NBC
Working alongside Google and Team USA’s creative partners, we helped develop a campaign built around athletes exploring each Olympic host city through the lens of Google AI. Designed for both broadcast and social, the series followed Team USA athletes as they used Google products to navigate a day in the life during the Games, blending utility, personality, and culture into a format built for modern audiences.
Our team led production, post, brand integration, helping shape the campaign that was binge worthy, social forward, and showcasing product and each city in a unique way.
What We Delivered:
Fast-Turn Olympic Production Workflow
Brand Integration Strategy
Social Cutdowns & Platform Deliverables
Creative Oversight From Concept Through Delivery
Editorial & Post Production
With teams across three time zones and production happening live during the Games, the entire campaign was built around a fast moving remote workflow. Between on-site crews, remote edit, and real-time client delivery, assets were moving basically around the clock.
